JR is an influential extreme sports brand.

JR is a brand that focuses on extreme sports safety protection. It has not forgotten its original intention for many years, and has been exploring in the field of extreme sports equipment protection in the spirit of "originating from the limit and being used for the limit". From the early days of JR motorsport, we have also brought the professional safety protection performance of JR brand to ski equipment in 2016, so that more extreme sports enthusiasts can experience the high-quality professional safety protection equipment of JR brand.

JR has its own brand, design, research and development, manufacturing and distribution strength. The brand's products mainly include ski helmets, ski goggles, ski gloves, protective masks, protective vests and extreme sports peripheral products.

JR brand is produced, promoted and distributed in China. It occupies the leading position in the industry with its unique protection advantages, and its distribution network is all over the country. JR believes that the value of extreme sports is not its own, but more importantly, its huge spiritual power. The core value of our JR brand is to focus on the spirit of extreme sports, inject every product into the spirit of sports, focus on product research and development, constantly introduce better extreme safety protection equipment, and use the extreme sports safety protection we are good at to escort every friend who loves extreme sports!